My approach balances premium brand building with measurable performance outcomes. Upper funnel activity often focuses on elevated brand positioning through high credibility environments, including print and premium digital placements. This is complemented by lower funnel, highly targeted campaigns with clear calls to action designed to drive consideration, lead generation, and conversion.
Media channels are selected based on audience relevance, reach, and strategic fit. I favour integrated campaigns that deliver a consistent message or narrative across multiple touchpoints, creating both impact and memorability.
Paid media is also leveraged strategically to generate earned media. I believe in building long term relationships with publishers, editors, and journalists, inviting them directly to product launches and premium brand events. This relationship led approach helps maintain cost effective paid media investment while amplifying reach through organic editorial coverage and brand advocacy.
Delivered 3.2 million impressions through a fully integrated campaign combining paid, earned, and owned media to support full funnel brand objectives. Leveraging the paid media investment, the campaign also secured two earned PR features, extending reach beyond the original buy and strengthening brand credibility through trusted editorial voices.
The campaign included a premium thought leadership advertorial within Vogue Living, positioning Technogym at the forefront of wellness, performance, and lifestyle design. This was supported by high impact print and digital advertising designed to drive upper funnel awareness among aspirational, design led female audiences, using a consistent narrative and visual language.
To support mid funnel consideration, the campaign extended into digital and social channels through a thought leadership feature by Rebecca Caratti, Editor of Vogue Living, exploring emerging wellness and fitness trends and Technogym’s role within the modern home. This content was amplified across Vogue Living’s social platforms, reinforcing relevance and authority within a highly trusted media environment.
The integrated approach ensured consistency across awareness and consideration touchpoints, reinforcing premium positioning and driving meaningful engagement with a high value audience.
See 2025 achievements below
3.2 million
IMPRESSIONS
2
Earned PR feature
1.1 million
Net reach
Belle magazine was the partner for an integrated brand campaign combining print, digital, and live experiential activation, designed to engage both industry professionals and final consumers through distinct but connected touchpoints.
The campaign included premium print and digital placements within Belle, reinforcing Technogym’s positioning within design led and aspirational environments. This was complemented by two live event activations, each with a clear strategic role within the funnel.
The first activation focused on industry leadership, with Technogym sponsoring a key award to establish thought leadership and credibility within the architecture and design community. This positioned the brand as a trusted partner for A&D professionals and reinforced long term industry relevance.
The second activation was consumer facing, with Belle Editor at Large and stylist Steve Cordony presenting at a Technogym hosted event. This created an elevated and aspirational experience for final consumers, blending design, lifestyle, and wellness to strengthen emotional connection and brand desire.
Together, the integrated approach ensured consistent storytelling across media, industry engagement, and live experiences, reinforcing Technogym’s premium positioning while engaging both trade and consumer audiences in meaningful and differentiated ways.