About me
I am a go-getter, a high achiever and someone with ridiculously high energy all the time. I don’t do things halfway. When I believe in something, I go all in with passion, discipline, planning and an obsession for moving forward.
But I haven’t always been a high achiever. There was a time when I was… a strawberry. Yes, a strawberry trying to survive in a world full of princesses!
I was born in Italy near Venice to entrepreneurial parents. My mum and dad owned beauty salons and perfumeries, and later my dad became a perfume designer. I grew up in the family business—literally. At three years old my job was to put ribbons on gift boxes and entertain clients’ kids. By sixteen, I was fully responsible for running the shop when my parents went on holiday. That upbringing shaped my drive, independence, and confidence.
At nineteen, I left Venice for Modena (home of Ferrari), then Parma (Parmigiano!), and eventually Spain for university. After graduating, I decided to move to London with no money, no English, no job, and no friends. That experience completely shaped my personality.
Imagine going from a super talkative, confident Italian to suddenly being mute because no one understands you. In my mind I promised myself: “When I can speak English, I will ask anything to anyone.”
And I did. Three years later I was thriving in my career as an Account Manager in London
After five years in London—and one year without seeing the sun—I realised I needed warmth. So I packed everything and came to Australia. Twelve years later, I’m still here. A proud Australian citizen and dog mum to two gorgeous pups: Blaze and Babes.
Things you need to know about me
Erika Likes ❤️
A good to-do list (the satisfaction is unmatched)
Timing everything: focus time, grocery shopping time, shower time…
Momentum! Always moving forward
Erika Doesn’t Like 💔
Strawberries (childhood trauma, don’t ask 😂)
Slow people, slow pace, slow anything
Boredom. My worst enemy.
Erika’s Strengths 💪
I make things happen—fast and well
Creative problem-solving and innovative thinking
High ownership and accountability
Erika’s Weaknesses 🕳️
Patience (did you already notice?)
Being very direct (the Italian + Aries combo!)
Impulsiveness—my passion sometimes outruns my rational brain
Hobbies
CrossFit. When I say I don’t do things halfway, I mean it in the most literal sense. Working out is not just “exercise” for me, it’s how I sharpen my mind, release stress and test my limits. I train with intention and discipline and I love the feeling of pushing one small percentage further every day. Competing gives me purpose, structure and excitement.
Placing 21st out of 890 athletes in Australia isn’t bad for someone who just wanted “a hobby.” 😎
CrossFit brings out my best qualities: consistency, resilience, grit, and the ability to thrive when things get tough. Those traits spill directly into my work, leadership style, and life.
Aries at heart ♈
I am a very proud Aries. I’m energetic, competitive, direct, passionate, impulsive, and fiercely ambitious. I move fast, I decide fast, and I love challenges. Give me a goal and I will chase it with fire and usually drag a few people with me for the ride.
Get in contact
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